Ethical Marketing for the Digital Age

It's a deep, heavy idea. But in this era of misinformation, it is up to businesses to walk the line between self-promotion and misrepresentation.

I'll give you an example.

Your older relative is scrolling through Facebook, reading posts and taking it all in. They scroll past an ad with a link to a website claiming, "If you're not eating this burger, you're just a chicken."

Seems like a silly example, right?

But remember, words have power. They always have, and they always do. And marketers, advertisers and the businesses they promote have a responsibility to their customers, prospects and general audience to be aware and wary of using language that is a misrepresentation. Unfortunately for businesses, a clever tagline has led to lawsuits and claims more than once.

If you are looking to jazz up your business and want a catchy campaign, be truthful and be authentically you.

A business that's misrepresented is more likely to have unhappy customers, bad reviews, and poor retention. So avoid the headache and grow a customer base that's attracted and driven to you because they like you for who you are and what you do, not just because a Tiktok dance was a craze for 48 hours.